January 25, 2016
New Campaign helps #CrushBarriers for kids with disabilities
January 25, 2016 (Toronto, ON) – Today, Holland Bloorview Kids Rehabilitation Hospital Foundation is launching their Change for Kids campaign to help children with disabilities #CrushBarriers that hold them back. In celebration of the spirit and determination of kids with disabilities at Holland Bloorview Kids Rehabilitation Hospital, eight inspirational ambassador stories, with obstacles including coming back from a concussion, walking unassisted and communicating with a device, are now live at changeforkids.ca.
From now until March 4, Canadians will have the opportunity to share these stories online via Twitter and Facebook. Each story shared will present an opportunity for supporters to donate to a world of possibility for children with disabilities. The public is encouraged to visit changeforkids.ca and share a video to trigger a $5 donation* from Scotiabank, proud sponsor of Change for Kids.
“We are so excited for Canadians to share and be inspired by the stories we witness everyday,” said newly appointed Foundation President and CEO, Sandra Hawken, “The #CrushBarriers campaign celebrates the unlimited potential of our amazing young ambassadors and the world-class care and research at Holland Bloorview that is made possible by donations from the community.”
Located in Toronto, Holland Bloorview is Canada's largest children's rehabilitation teaching hospital, fully affiliated with the University of Toronto. The hospital pioneers treatments, technologies, therapies and real-world programs that give children with disabilities the tools to participate fully in life.
For more information about #CrushBarriers and how to help, please visit changeforkids.ca.
ABOUT HOLLAND BLOORVIEW KIDS REHABILITATION HOSPITAL FOUNDATION
Holland Bloorview Kids Rehabilitation Hospital Foundation raises funds in the community for Holland Bloorview Kids Rehabilitation Hospital. Holland Bloorview is Canada’s largest children’s rehabilitation hospital, and a global leader in applied research, teaching and learning, and client and family centred care. With donor support, Holland Bloorview is helping to change the world for kids with disabilities. For more information, visit hollandbloorviewfoundation.ca.
Erin Johnston, Senior Communications Associate, firstname.lastname@example.org, 416-753-6051
*Scotiabank will make a combined Electronic/Digital Sharing Donation and Matching Donation up to CAD $50,000. Electronic/Digital Sharing Donation: Scotiabank will donate CAD $5.00 to Holland Bloorview Kids Rehabilitation Hospital Foundation each time the Change for Kids video is shared through social media or email during the Promotion. Matching Donation: Scotiabank will match each donation made to Holland Bloorview Kids Rehabilitation Hospital Foundation through the changeforkids.ca website during the Promotion. .