June 8, 2016
Holland Bloorview Selects Havas Worldwide Canada as Agency of Record
TORONTO, ON (May 31, 2016) – Holland Bloorview Kids Rehabilitation Hospital Foundation is pleased to announce the appointment of Havas Worldwide Canada as their Advertising Agency of Record. This new partnership will focus on raising Holland Bloorview’s brand and profile, in addition to strengthening its fundraising opportunities over the next several years.
After an extensive search, Sandra Hawken, President and CEO of Holland Bloorview Foundation, along with an internal selection committee, chose Havas because of their fresh perspective, along with their strong strategic capabilities and unique experience within the category.
“We fell in love with Havas. Their passion, intelligence and creativity were felt by our whole team,” said Hawken. “Havas’s desire to create meaningful work, their expertise in the digital space as well as their deep knowledge of the communications landscape made them a natural fit to help us share the story of how Holland Bloorview is creating a world of possibilities for kids with disabilities.”
The partnership will begin with an in-depth briefing process and the development of a strategy to maximize awareness and exposure in a competitive marketplace. A brand awareness campaign is planned for launch in late summer or early fall.
Havas WW CEO and Chief Creative Officer, Helen Pak, and her team are eager to begin, “We are so excited with this wonderful partnership,” said Pak. “Holland Bloorview has a rich, compelling story to tell the world. Our whole team was incredibly moved and inspired when we met with Sandra, her team and had a tour of the hospital. We can’t wait to shine a light on the incredible programs for the children & support for their families.”
About Holland Bloorview Kids Rehabilitation Hospital Foundation
Holland Bloorview Kids Rehabilitation Hospital Foundation raises funds in the community for Holland Bloorview Kids Rehabilitation Hospital. Holland Bloorview is Canada’s largest children’s rehabilitation teaching hospital. The hospital pioneers treatments, technologies, therapies and realworld programs that give children with disabilities the tools to participate in life to the fullest. For more information, visit: hollandbloorviewfoundation.ca.
About Havas Worldwide Canada
With offices in Toronto and Montreal, Havas Worldwide Canada is made up of over 200 experts that specialize in integrated advertising, branding, digital, social and mobile connections. In addition to a fully integrated creative agency, the Havas Village is also comprised of Havas Media and industry leading mobile experts, Plastic Mobile. For more information on Havas, visit: havasww.ca.
Havas Worldwide is a leading integrated marketing communications agency and was the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to some of the largest global brands. (Euronext Paris SA: HAV.PA).