The Holland Bloorview Catalyst Council is a group of young professionals focused on engaging new individuals and companies to introduce opportunities, ideas and philanthropic prospects to support the hospital’s highest priorities.

They play a critical role as a partner, advocate and ambassador for Holland Bloorview by spreading awareness of Holland Bloorview by sharing research, events and inspirational stories. Their voices impact the future of the Hospital and the success of our fundraising.

2018/2019 Catalyst Council

The council is comprised of young professional leaders who are passionate about raising critical funds and awareness of the hospital. Thank you to our inaugural council members:

Genevieve Begy, The Kit

Genevieve (“Evie”) Begy is a graduate of the London School of Economics with a BSc in Managerial Economics and Strategy and an MSc with Distinction in International Management. Evie joined The Kit, Torstar’s multi-platform beauty & fashion media brand, in 2014, where she has worked in a variety of roles to devise and implement the marketing mix for the portfolio. In her current role as Collab Director, Evie leads the team’s in-house integrated marketing and sales agency to develop innovative client media solutions within the vertical. Evie is a published academic author, nominated by the Marketing Research Society for the Silver Medal Award Paper of the Year in 2017 for her piece on product placement in prime-time television. Evie is involved in educationally focused community programs, and is thrilled to join the Catalyst Council to help spread awareness of Holland Bloorview’s outstanding work and facilities. 


Allie Dunlap Erdody, Cisco

Allie Erdody is a Corporate Social Responsibility professional who has been working with Cisco Canada since 2013. A graduate of Queen's University (BA Hons) and the London School of Economics (MSc), she also has experience in the fields of marketing and fundraising through her previous positions at Save the Children UK, Raleigh International and CCi Entertainment. Allie is an active volunteer in her community, and mother to a young daughter.





Beth Fenn, KPMG

Beth graduated from the University of Western Ontario with a Bachelor in Management and Organization Studies, specializing in accounting. Beth is a chartered professional accountant and currently a Senior accountant in the audit practice at KPMG LLP focused on providing audit and assurance related services to companies in the energy and mining industry. In addition, Beth assists in running the CPA exam program at KPMG in her industry group and Beth is involved in other committees at KPMG such as community outreach programs, data and analytics innovation, and student recruiting. Prior to her role at KPMG, she worked for two years at a mid-sized firm called “RSM Canada LLP” where she provided audit and assurance services to mid-market public companies over a broad range of industries.



Alex Gao, Gevity

As a consultant at Gevity, Alex provides project management and business analysis services at the intersection of healthcare and information technology to national and international clients. His positions to date have provided him with experience in both startup environments and large healthcare institutions, where he has helped design and implement clinician and customer facing solutions.  He holds a Bachelor’s in Health Sciences from the University of Western Ontario, and a Masters of Health Informatics from the University of Toronto. He is an executive member in the Emerging Health Leaders Toronto branch. Alex is passionate about building strategic relationships and aligning the diverse needs of stakeholders to drive innovation in healthcare.  



Jocelyn Healey, Health Quality Ontario

Jocelyn Healey joined the Catalyst Council in 2018. She brings public sector experience leading strategic, digital initiatives and extensive user experience research projects. Her expertise in healthcare and the digital landscape brings a unique perspective to all work she is engaged in. Currently, Ms. Healey is the Communications Associate at the Change Foundation leading digital initiatives and providing strategic communications support to all of the Foundation’s communications activities. In previous roles, Ms. Healey was the Senior Program Analyst at Health Quality Ontario and the Digital Communications Officer at the Canadian Partnership Against Cancer leading user experience initiatives and digital transformation strategies for both respective organizations.Ms. Healey holds an Honours Bachelor of Arts with a Specialization in Sociology and a Certificate in Professional Communications from the University of Western. Most recently, she is working to receive her designation as a certified Project Management Professional.


Michael Savage, Ontario MD

Michael Savage is a Business Analyst – EMR Validation with OntarioMD’s EMR Certification Team, and an active member of Canada Health Infoway’s FHIR Implementations Working Group.Holding an honours degree in Ancient History, Michael was accepted to the University of Toronto’s Masters in Health Informatics program in 2015 with limited industry experience but a firm belief that stories and narratives are one of the most powerful lenses through which problems and solutions in the health care system can be discovered and addressed.Just as no story can be told through a single chapter, so too is it impossible to consider a patient’s quality of care and life through a single episode of care, or a single stage of their journey. The value of data interoperability championed by groups such as OntarioMD’s EMR Certification Program and the FHIR Implementations Working Group aligns strongly to Michael’s commitments in digital health.Michael’s future focus includes bringing the values and practices of patient, family, and caregiver partnership programs into digital health technology companies, in order to grow the voice and presence of health care’s most important stakeholders in these innovation-driven organizations.

Karolina Urban, BlackShire Group

Robin Ward, EOMAC

Robin Ward is an entrepreneur who works with international architectural product manufacturers to start and further develop their markets in Canada. Robin has developed product markets within the architectural and construction field over the past six years. Over the first four years she developed her first client’s business from nothing to two million in yearly sales. Robin was recently contracted by a second architectural manufacturing company, a German multinational, to develop the Canadian market for their product line. Robin has a background in sales, as well as interior design and construction. All skill sets she has developed are utilized to ensure that - in the very competitive construction and architectural landscape- the companies, and products they manufacture, increase their sales and brand awareness in Canada. Robin holds a BA in Political Science and History from U of T.



Calvin Yoa, Tjene Corp

Calvin Yoa is a Managing Partner at Tjene Corporation; a boutique corporate real estate technology consulting firm based in Toronto Ontario. Tjene provides advisory and technology implementation services for Fortune 500 companies’ real estate portfolios. In addition to consulting, Tjene is an angel investor in startups, participating with founders in scaling their businesses for growth and strategic partnership alignment. Calvin’s involvement with Holland Bloorview comes from a personal experience whereby his son was a previous patient at the hospital. Calvin hopes to raise awareness amongst small medium businesses to commit perpetually to organizations like Holland Bloorview.



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