Helen Pak is an advertising industry veteran having worked at a number of tier-one agencies, including Taxi, Ogilvy, and JWT in Canada, and StrawberryFrog in Amsterdam.
She served as EVP/ ECD at Saatchi & Saatchi Canada, where her leadership helped the agency win ADCC Agency of the Year.
Helen is currently Chief Creative Officer @ Grey Group Canada & President Grey Toronto.
Prior to this position, Helen joined Havas Worldwide from her post at Facebook, where she worked as Global Creative Strategist and Canadian Lead for the Creative Shop.
While at Facebook, Helen worked with the world’s most recognized brands to help produce meaningful ideas that drove their business on the world’s largest social network.
Not only has Helen’s work been featured in top Canadian award shows, but also internationally at CA, Shots, Creative Review, One Show, Cannes, the Webbys as well as longer content film festivals. Helen is active in the ad community and has sat on multiple juries, including Communication Arts, Digital Marketing Awards, the New York Festivals, Cassies, AToMiC Awards, CMA, the Effies and most recently as Chair for the Clio’s Innovation and Integrated Jury.